Delve architecture practice partner with Fisher & Paykel, during London Festival of Architecture 2021
As part of the London Festival of Architecture (LFA) 2021, appliance masters Fisher & Paykel is pleased to be partnering with up-and-coming London architecture and design practice Delve to create a striking window display as part of the LFA Showroom Showcase programme.
The Showroom Showcase programme offers competition winners the chance to shine a light on their work. This year, Fisher & Paykel, the appliance manufacturer, will be shining a spotlight on Delve architecture practice’s paper art installation, called ‘Loop Fruits’, at one of their flagship showroom partners, Halcyon Interiors, based on London’s buzzing Wigmore Street. The striking window display is an opportunity for South London-based architecture studio Delve to showcase their Loop Fruits work.
‘We are challenging the way in which paper is used by sewing it together to create three dimensional forms. The installation translates the elegance and simplicity of Fisher & Paykel kitchen appliances by celebrating the abundance that lives within them.’ - Malina Dabrowska, Architect at Delve
The unique partnership has been masterminded to demonstrate how Fisher & Paykel endeavours to be the most human-centred appliance brand in the world, by offering a platform and supporting up-and-coming architects.
Also taking part in the programme is Gaggenau, Smeg, EH Smith, VitrA, and Poliform. All aim to capture passers-by and encourage engagement with their installations, as part of LFA.
Helen Haider, Fisher & Paykel Head of UK Marketing, comments; “Fisher & Paykel’s design heritage is founded on a pioneering spirit and a culture of curiosity, and it is this reason why we are so pleased to be working with Delve on this project. The partnership offers us the chance to celebrate the creativity of architecture and design, the reopening of Halcyon Interiors and other central London showrooms during LFA as well as the bustle of people joining together again.”
Delve creates spaces that encourage joy and connectivity and believes that exploration and investigation leads to the creation of meaningful spaces. Malina Dabrowska, Delve Architect, shares the thought behind their concept; “We are challenging the way in which paper is used by sewing it together to create three-dimensional forms. The installation translates the elegance and simplicity of Fisher & Paykel kitchen appliances by celebrating the abundance that lives within them. The attention to detail, technical prowess and layering of food bursting with colour is showcased through hand-sewn colourful paper sculptures of food. We have worked with Jasper Stevens to help bring our exhibit to life through augmented reality, allowing visitors to interact with it through animated Instagram filters.”
Head to Halcyon Interiors, Wigmore Street throughout June 2021 to experience the installation first-hand and engage with the VR technology which will bring the concept to life.
Feature: Rory Robertson.
Images: Fisher & Paykel X Delve, Copyright Agnese Sanvito 2021.