Crown Launch Elle Decoration Paint Collaboration

British heritage brand Crown Paints have teamed with one of the nations favourite home decor magazines, Elle Decoration, for a bold new range of indoor paints.

The shades are unsurprisingly chic with striking teal, pink and, a favourite of mine, a cold shade of Baby Blue, making appearances amidst the beautiful press shots. They’re undeniably pleasing to the eye; we explore the shades.

‘The collection presents a sophisticated palette of 60 shades, grouped in 6 colour shade trends. Each colour story has it’s own distinct form, with diverse inspirations, and is designed to challenge modern perceptions of colour.’ - Crown Paints

Botanical, Drift, Powder, Crafted, Obsidian and Feather are the umbrella under which the 60 shades sit.

The collaboration is set to roll out internationally; firstly entering the UK and Ireland, then Germany and Italy from February 2020.

“At Crown our brand mission is always to encourage homeowners to feel empowered by colour and with confidence. We believe these colours can transform an ordinary space into something special and, with more than 200 years of paint heritage, each tin carries the quality hallmark of Crown Paints unique colour formula.” - Justyna Korczynska, Crown Creative Design Studio

Discover more about Crown X Elle Decoration paints here.

Feature: Rory Robertson

Images: Crown Paint X Elle Decoration, Styled by Hannah Bort.